Brand: Samsung smartphone
POP: basic phone functions (text,call,music,picture…)
POD: air gestures, different price levels
Updates from Tuesday 1st October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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jiayuesun
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jamessl
Blue Chip Cookie
PoP: Filling, comfort food, fast, fast service
PoD: Delicious, Convenient location -
alicexwo
Forever21 (clothes).
PoP: similar designs, chain store, targets large market
PoD: low prices, diverse selection (ex. casual, fancy) -
Bozhen Li
For BMW, it’s difference can be its BMW mini series, it’s also a presentation of social status.
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Bozhen Li
For BMW, it’s difference can be its BMW mini series, it’s also a presentation of social status.
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zeenaaltaher
Brand: Kitkat
PoP: Crunchy, sweet and milky
PoD: Internationally popular, effective advertisements -
candicechung
Brand: Apple
PoP: user friendly, represents an innovative lifestyle
PoD: constantly updating (products, softwares), advertising campaign -
Yuki Maruoka
Nike PoP-Sporting goods PoD-Nike specializes in sports (basketball)
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huiyin
Brand: Costco Grocery Store
PoP: varies of products, qualities and the whole price
PoD: sell in bulk, target different market -
yukangzhang
For BMW, the parity is that it offers private transportation method
alicexwo 5:24 pm on October 1, 2013 Permalink | Log in to Reply
@Seokyung (Stella) Choi