Brand: Apple Macbook, PoP : laptop PoD:strong brand name, user friendly
Updates from Tuesday 1st October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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(Rio) xinran li
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shingtzewoo
Brand: McDonalds
PoP: fast food, cheap and covenient.
PoD: Internationally known, strong advertisements, happy meals, strong brand name -
lamjerome
Ferrari. PoP = Transportation. PoD, Ferrari = high end market, powerful engines and fantastic designs.
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michaelyklee
Wonderbread
PoP: makes bread that is nutritious and tastes good
PoD – Wonderbread is an established family brand; strong brand name -
Bozhen Li
For BMW, the parity is after-sale sevices.
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-American Airlines
– Transpiration, comfort, luggage, interconnectability
-Levels of comfort, cost, international, service -
Huang, Hao Yi (Kathy)
Brand: Proof Eyewear, Category: Sunglasses, Parity: usage and design, Difference: sustainable, innovative materials (wood)
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kotheb
Apple Computers, Category: Consumer Electronics, Parity: Basic functions and similar programs, Difference: security and dependability
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alexandercai
Brand: Coke
PoP: Sweet, refreshing, carbonated, liquid, portable container
PoD: Image, design, mascot, nostalgic
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junweisu
Zeeshan and I picked the fast food industry and we chose Mcdonald. We think the points of parity include fast service and convenient.
zohairlakhani 5:25 pm on October 1, 2013 Permalink | Log in to Reply
PS. This company appeared on the Shark Tank, and was considered ‘boring’ by Mark Cuban