Human rights (ex: Sweatshops) causes: Minimum Wage…Keystone – environmental/social causes: demand for crude oil
alexandercai
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alexandercai
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alexandercai
Amount of publicity, magnitude of the hype, technological problems (eg: NASDAQ when FB launched)
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alexandercai
Brand: Coke
PoP: Sweet, refreshing, carbonated, liquid, portable container
PoD: Image, design, mascot, nostalgic
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alexandercai
Airlines are profit maximization firms and choosing to invest in bigger planes would increase their start up cost reducing their profits.
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