Korean Airline
PoP: transportation, service
PoD: international, multiple choices of tasted food, diverse air routes,
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Yue Dong
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Jiazi Yang
Brand: Samsung laptops
PoP: thinner, lighter, longer battery life
PoD: varieties of colours, sizes and shapes -
Yifei Huang
Name : Papa John’s
Pop: fast convenient, online order
Pod: special sauce. Plenty flavors , good service- Top 1 in ACSI -
Kateryna Baranova
Apple iphone
PoP: it functions like a phone you can call, text, surf the net etc.
poD: unique style, reliable operating system, easy to use -
jenny liu
Brand: Disney land, category: Amusement park,
POD– different theme parks
PoP: entertainment -
Guan, Yijie ( Elizabeth)
My group chose BMW, Pop: transportation, after sales services, safety; Pod: Representation of status, special design
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shitingzhang
Brand: H&M
PoP: fashion, comfortable
PoD: cheap, large variety of clothes for women, men and children, work with other brands -
Jiazi Yang
Brand: Samsung laptops
PoP: thinner, lighter, longer battery life
PoD: varieties of colours, sizes and shapes -
haoxiaotong
Brand:apple,
PoP: needs to be portable, high memory for data saving, range of apps
PoD: iOS operating system -
jiayuesun
Brand: Samsung smartphone
POP: basic phone functions (text,call,music,picture…)
POD: air gestures, different price levels
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