Business Fundamentals Section 106

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  candicechung 5:24 pm on October 1, 2013

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  Brand: Apple
  PoP: user friendly, represents an innovative lifestyle
  PoD: constantly updating (products, softwares), advertising campaign

   

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  Yuki Maruoka 5:24 pm on October 1, 2013

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  Tags: Lance Wu ( 5 ), Yixi Wang ( 2 )   

  Nike PoP-Sporting goods PoD-Nike specializes in sports (basketball)

   
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  huiyin 5:23 pm on October 1, 2013

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  Brand: Costco Grocery Store
  PoP: varies of products, qualities and the whole price
  PoD: sell in bulk, target different market

   
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  yukangzhang 5:23 pm on October 1, 2013

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  For BMW, the parity is that it offers private transportation method

   
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  (Rio) xinran li 5:23 pm on October 1, 2013

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  Tags: shiqing wang ( 4 ), yi yang ( 4 )   

  Brand: Apple Macbook, PoP : laptop PoD:strong brand name, user friendly

   
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  shingtzewoo 5:23 pm on October 1, 2013

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  Tags: Jinho Won ( 4 ), Tsz-Hin Tsang ( 2 )   

  Brand: McDonalds

  PoP: fast food, cheap and covenient.
  PoD: Internationally known, strong advertisements, happy meals, strong brand name

   
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  lamjerome 5:23 pm on October 1, 2013

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  Tags: Aidan, Jerome, Vivek   

  Ferrari. PoP = Transportation. PoD, Ferrari = high end market, powerful engines and fantastic designs.

   
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  michaelyklee 5:22 pm on October 1, 2013

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  Tags: @katrinahernandez @karlynnhuang   

  Wonderbread
  PoP: makes bread that is nutritious and tastes good
  PoD – Wonderbread is an established family brand; strong brand name

   
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  Bozhen Li 5:22 pm on October 1, 2013

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  For BMW, the parity is after-sale sevices.

   
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  5:22 pm on October 1, 2013

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  -American Airlines
  – Transpiration, comfort, luggage, interconnectability
  -Levels of comfort, cost, international, service