Brand: Proof Eyewear, Category: Sunglasses, Parity: usage and design, Difference: sustainable, innovative materials (wood)
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Huang, Hao Yi (Kathy)
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kotheb
Apple Computers, Category: Consumer Electronics, Parity: Basic functions and similar programs, Difference: security and dependability
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alexandercai
Brand: Coke
PoP: Sweet, refreshing, carbonated, liquid, portable container
PoD: Image, design, mascot, nostalgic
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junweisu
Zeeshan and I picked the fast food industry and we chose Mcdonald. We think the points of parity include fast service and convenient.
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aimiesunwoolee
Brand: Bose, Category: sound system
POD: high quality sound, elegant brand image, high innovation
POP: provides overall high sound range,-
aimiesunwoolee
@Yoshi
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candicechung
for Apple, the PoP is user friendly and represents an innovative lifestyle.
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minawillett
Apple computers:
-POP: basic technological functions (internet, music and other media)
-POD: brand value, iCloud, Apple specific accessories -
yimengjia
Tim Hortons:
Pop: beverages, coffee, and pastries at convenient locations, fast service, drive-thru,
Pod: cheaper still quality, promotions-
yimengjia
with hao hua huang and jessica lao
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sammassooleh
Herschel Backpacks
PoP: they need to be able to carry material, they need to be portable, need to be durable, comfort
PoD: Superior Style -
ronw95
Brand: Frito Lay, PoP – Bite sized snacks (Chips, etc), PoD – Strong Brand name -> Big Customer base (40% sale of all savory snacks in USA)
zohairlakhani 5:25 pm on October 1, 2013 Permalink | Log in to Reply
PS. This company appeared on the Shark Tank, and was considered ‘boring’ by Mark Cuban