Brand: McDonalds
PoP: fast food, cheap and covenient.
PoD: Internationally known, strong advertisements, happy meals, strong brand name
Tagged: Jinho Won RSS Toggle Comment Threads | Keyboard Shortcuts
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shingtzewoo
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jamessl
Cutting out the middle man, therefore cutting cost. Also the business has more control of its products and resources.
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Huang, Hao Yi (Kathy)
Also, when we make bigger planes, not all seats will be filled, resulting in a waste of resources.
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Huang, Hao Yi (Kathy)
We can’t choose the biggest planes because of costs. The ticket prices would need increase, and people might not want to pay those prices
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