3D Televisions are the foremost products uprising in the TV market today. Leading brands Sony, LG, Samsung, and Panasonic have been the first corporations to introduce the first 3D televisions to the market. By 2013, Sony expects 3D TV’s to account for approximately 50% of their sales. Currently, LG is expecting to sell approximately 25 million 3D TV units. Research firm DisplaySearch predicts that the 3D TV market will attain $ 1.1 billion by 2010 and increase to approximately $15.8 billion by 2015. This being said, it is clearly a profitable opportunity for TV corporations to capitalize on. With such great opportunity in this market the competition and price wars for 3D TV’s is intensifying rapidly. Japanese corporations are eager to revitalize their TV business with 3D TV’s after recent struggles. Samsung is using a massive TV campaign to advertise their new fleet of TV’s that start at a price of $3.257.00 for a 55” 3D TV. Panasonic is spending roughly $5 million on sponsoring 3D cinema screenings to advertise their new fleet of TV’s that start at a price of $3,999.00 for a 46” 3D TV. LG and Sony are also spending large amounts of money as a strategy to capitalize on the modern TV Market. Sony’s 46” 3D TV runs for $3,875.00. LG’s 47” 3D TV runs for a reasonable $2,700.99. It will be fascinating to see the competition among leading corporations in the race to sell 3D TV’s.
http://www.canada.com/competition+heating+2010/2342815/story.html
