Pepsi vs. Coke Advertisement

Unless you have been in a coma for the past 100 years, the chances are you have heard of the ongoing brand war between Pepsi and Coca-Cola.  The two companies produce the same type of product, cola, but people tend to hold Coke with a higher regard.  Most people believe that Coke simply has a better taste while Pepsi strongly disagrees.  In many marketing campaigns Pepsi has tried to prove to people that their product is superior in taste compared to that of Coca-Cola.  Some of the more popular advertisements include commercials that show a blind folded test of the two companies and their colas.  The people in the advertisement, usually people who prefer Coke, always choose Pepsi as the better tasting product.  In other advertisements, like the one below, Pepsi is trying to prove that people prefer their product over Coke’s by saying that people will go out of their way and shovel through mounds of snow just to get a drink.  Personally, I prefer the taste of Coke to Pepsi.  I believe that most people do.  By advertising in this way, Pepsi is trying to move up the mind ladder people have of the taste of cola; they are fighting a loosing battle.  Instead of fighting for this, I believe it would be more productive for pepsi to take a commanding lead in another area, such as being more healthy or more environmentally friendly.  This tactic may lead people towards their product and away from Coca-Cola.

Sources:

http://www.hongkiat.com/blog/battle-of-the-brands-pepsi-vs-coke-advertisements/