Luxury fashion e-tailer Honest By claims to be the “world’s first 100% transparent company.” Honest By offers sustainable, fully supply chain transparent clothing for men and women. For every product, the company reveals: where the materials were sourced, where it was manufactured, the whole cost breakdown (down to the safety pin) and the carbon footprint. The company invites designers to create limited edition collections for the website, but designers have to adhere to strict rules regarding Honest By’s sustainable practices.
Some of these practices include using materials that are:
- Certified-organic
- Cruelty free
- Vegan
- Ethically sourced
I see a lot of potential for a company with such a unique philosophy. I can also see the implications for other companies in many industries to mirror such a model. I am curious though as to the motivation behind their supply chain transparency strategy. On their website, they state that “We want to ensure every component in every product we sell has the smallest impact on our health and the environment.” While it is very cool to get a behind the scenes look into the supply chain of the sustainable fashion industry, the clothing isn’t accessible to the masses. With prices ranging from 200 Euros to 2000 Euros, it somehow reinforces the idea that buying sustainable products costs more money.
-JN