SalesITV has been an Australian company that is the leader of online sales and face-to-face coaching since 2008. This year, it decided to switch to HubSpot to improve its customer service as a global provider of sales.

At first, SalesITV did do very successfully on expanding globally. It tended to use their website as the primary generation tool for their business to scale. but its existing platform limited their efficiency. As a result, in 2014, its new marketing leader Adam Wiggins qualified different platforms and finally decided switching to HubSpot. Because of HubSpot’s ease of use, within first six months, SalesITV has seen marked growth in terms of web traffic, leads and revenue generated. On their website, traffic grew tenfold, leads increased 30% and as a result of inbound leads, they’ve generated over $80K in revenue since March 2014.

Why everything changed a lot after SalesITV switching to HubSpot? In my opinion, the key is that it drives more customers for the business. Adam perfectly follows HubSpot practices and customer resources to develop different segments of buyers and represent the types of people SalesITV should mainly market or sell to. Therefore the target market with exact strategy is more specific. HubSpot also helps visitors to their official website. SalesITV can use various channels like HubSpot SEO, Blog and Campaigns app to easily create new market and drive new trends of sales. Adam says, “It takes minimal time to upload and format a blog article into HubSpot. This allows us to spend quality time on what matters to our prospects and clients  – the content itself.” I think it’s a quite good way to advertise itself and let more people know about it. SalesITV post one blog everyday to introduce their products and maintain peoples’ attention about it.