The Big Bang Theory is definitely my favourite television show along with Grey’s Anatomy. I have been a fan of the show since the very fist episode aired and it wasn’t a popular show yet. Recently the network and the show’s ratings have sky rocketed beating out so many other shows. Nowadays this is a very difficult task because the number of different tv shows that are out are incredible! For the past few weeks I have noticed that almost every single bus stop has an advertisement for the Big Bang Theory. Every bus stop starting from Broadway all the way to Rogers Arena downtown has a Big Bang Theory ad on it, and same with every bus stop from Broadway to UBC and every bus top from Broadway to Richmond.
I think the Big Bang Theory’s success over the past few years definitely has a little something to do with is effective marketing strategies, but tv shows are not like regular goods. For most goods once you have bought the good and used it or opened it you are stuck with it.. even if you don’t like it, it’s too late to return. For a tv show you need consistent viewers in order for the ratings to increase. I think that marketing for a tv show can help viewers tune in for the first time, but it is then up to the quality and content of the show to keep the ratings high and to become loyal viewers. Every episode of the Big Bang Theory is a build up of the previous episode, but the plot lines change significantly and the episodes do not end in suspense, there fore if the viewer isn’t completely satisfied after watching an episode, then they do not feel obligated to watch every episode and will not mind if they miss one… This made me think abut what strategies a tv show marketing crew could develop in order to keep loyal customers!?!