Today I was doing some research for a project on a Starbuck’s travel mug and the more research I did, the more I really started to like this product. I always knew that it was advertised with a no spill lid and two layers to keep your hot drinks hot and your cold drinks cold without condensation.. but I actually read many reviews from these travel mug users and absolutely all of the reviews were positive and very convincing. I have a few travel mugs that are not the To Go Tumbler travel mug from Starbucks and they are not useful at all. Everytime I drink out of these mugs I end up spilling warm tea all over me or coffee all over a new textbook. Not only am I impressed with it’s simple and efficient technology, but I also think they design is very cool. The reviews have persuaded me to go buy one of these mugs the next time I’m at Starbucks. If I hadn’t read the reviews I would never have even thought about purchasing one of the travel mugs. The online reviews are a very good marketing strategy because you know that they are non biased consumers and their opinions are based on actual experiences.
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