In an interesting twist on social marketing, a new firm has begun using twitter to deliver advertising campaigns to clients in only 24 hrs. The World’s Fastest Agency, , has recognized that within the context of this “lightening fast 24/7 global media and social culture” some companies need to get their message out fast, or perhaps first. So, what WFA has done is set up a business where clients can streamline their advertising programs, distilling them down to a brief they deliver over twitter, along with $999. Then the client waits a measly 24 hours for the NYC based firm to “leverage  [their] network of freelance advertising creatives”. While this is certainly not going to work for all firms, I have to wonder just how often companies in the city that never sleeps need to come up with adverts that they could begin placing that week? I mean has the world really gotten that competitive that a turn around of greater than 24 hours could make or beak you? I think this company has definitely tapped into something and I applaud them for it. I also think that the ultra low costs associated, both in terms of the clients time and money could make this an appealing option perhaps even as a way to test ideas out quickly and efficiently. I also, wonder if it might not be a bit of a flaw that any firm which need to get their ads up in 24 hours either have spent too long working things up beforehand and would care greatly about the quality or they haven’t spent any thought on their promotions and place at all in which case they might just be doomed to fail anyway. If you are an advertising agency that only does work for firms that fail, you might just be gone yourself… in the blink of an eye.