The FTC (Federal Trade Commission) is an independent agency originated from the United States providing consumer protection; two weeks ago they discovered Facebook has violated a signed agreement from 2011. The agreement highlights that the website must receive permission from their users to be able to release private information; however, Facebook used this opportunity to advertise products under random users’ names and also granted many search engines to display personal profiles in results to increase the ‘visit count’.
Facebook has been on edge since large companies all over the world have been giving second thoughts on wether or not Facebook is a valuable and effective marketing strategy. Facebook took the liberty falsifying ads to gain clients. Although Facebook may see this as a good idea in advertisements, their business ethics are questioned: with a database of millions of private users, are they aware of the danger it can cause to each and every user? While more than ninety percent of the American youth and more than one billion users around the world, Facebook’s actions has made their personal information worldwide. Late last week Facebook settled for a twenty million dollar lawsuit, but will they learn?
