Nov
23
NBA stars in Google’s new marketing ploy
Posted by: cyeungs | November 23, 2011 | Leave a Comment
Did you know that Google has developed its own social networking platform called Google+. If not, that is exactly why the company has partnered with top NBA players such as LeBron James as its newest marketing ploy. Google is set to be the main sponsor of a “four-game exhibition dubbed the Google+ Homecoming Tour”. The […]
Nov
22
Asia’s got talent..?
Posted by: cyeungs | November 22, 2011 | Leave a Comment
When I read Cameron’s blog about the lack of talent in the eastern world, I was immediately reminded of an article I read way back in high school. However, I don’t fully agree with the notion that the people are struggling to keep up with the fast-paced economy. Even though China usually comes to mind […]
Nov
22
entrepreneur: Zara
Posted by: cyeungs | November 22, 2011 | Leave a Comment
I believe that Zara envelops the definition of being an entrepreneurial business. As we discussed in class, it has a very unique inventory and operating system. The company has an in-house production plant which allows them to finish the whole process from designing to the actual technical work to putting them in stores in a […]
Nov
19
And again…
Posted by: cyeungs | November 19, 2011 | Leave a Comment
The question behind Apple, android or RIM has been in the centre of attention ever since the explosion of smart phone users. Now that RIM has clearly fallen behind, what will entice a consumer to purchase an iPhone rather than a HTC touch? Although there are strong supporters for the iOS5 system, as both Katrina […]
Nov
16
The retailers respond to the ever-changing customer behaviour
Posted by: cyeungs | November 16, 2011 | Leave a Comment
The retail industry has recognized that consumers no longer buy on impulse but rather they have been coined “mission shoppers”. These customers go to stores with all their research done and records “less visits to stores per trip (3 vs 5 before the recession)”. For a short while, companies had turned its focuses into the […]
Nov
14
Destroying itself: why did Borders go bankrupt?
Posted by: cyeungs | November 14, 2011 | Leave a Comment
In today’s fast paced technological world, one wouldn’t be surprised to hear book stores closing as they yield to tablets and e-books. However, Borders brought bankruptcy onto themselves. Disaster occurred through a series of bad decisions made. Its first problem occurs simply on its location. The company tended to “pick B locations…and [tried] to turn […]
Nov
11
Over achievers: Carrefour can’t keep up with its own international expansion
Posted by: cyeungs | November 11, 2011 | Leave a Comment
Carrefour is the Walmart of Europe. However, after 3 decades of investment, “Carrefour shares have plunged nearly two-thirds since 2007”. Although both companies market a similar idea: products at low prices, Carrefour has fallen behind to a 5.5% operating margins compared to Walmart’s 7.5%. The reason behind its failure is the rapid international expansion the […]