• Recently Written

  • NBA stars in Google’s new marketing ploy
  • Asia’s got talent..?
  • entrepreneur: Zara
  • And again…
  • The retailers respond to the ever-changing customer behaviour
  • Destroying itself: why did Borders go bankrupt?
  • Over achievers: Carrefour can’t keep up with its own international expansion
  • Innovative affordability: bridging the digital divide
  • The iphone 4s a disappointment?
  • Should we start helping the planet…?

• Categories

  • Uncategorized

• Archives

  • November 2011
  • October 2011
  • September 2011

• Blogroll

  • Documentation
  • Plugins
  • Suggest Ideas
  • Support Forum
  • Themes
  • WordPress Blog
  • WordPress Planet

• Admin

  • Register
  • Log in
  • Wordpress
  • XHTML

  Search

Did you know that Google has developed its own social networking platform called Google+. If not, that is exactly why the company has partnered with top NBA players such as LeBron James as its newest marketing ploy. Google is set to be the main sponsor of a “four-game exhibition dubbed the Google+ Homecoming Tour”. The […]

When I read Cameron’s blog about the lack of talent in the eastern world, I was immediately reminded of an article I read way back in high school. However, I don’t fully agree with the notion that the people are struggling to keep up with the fast-paced economy. Even though China usually comes to mind […]

I believe that Zara envelops the definition of being an entrepreneurial business. As we discussed in class, it has a very unique inventory and operating system. The company has an in-house production plant which allows them to finish the whole process from designing to the actual technical work to putting them in stores in a […]

The question behind Apple, android or RIM has been in the centre of attention ever since the explosion of smart phone users. Now that RIM has clearly fallen behind, what will entice a consumer to purchase an iPhone rather than a HTC touch? Although there are strong supporters for the iOS5 system, as both Katrina […]

The retail industry has recognized that consumers no longer buy on impulse but rather they have been coined “mission shoppers”. These customers go to stores with all their research done and records “less visits to stores per trip (3 vs 5 before the recession)”. For a short while, companies had turned its focuses into the […]

In today’s fast paced technological world, one wouldn’t be surprised to hear book stores closing as they yield to tablets and e-books. However, Borders brought bankruptcy onto themselves. Disaster occurred through a series of bad decisions made. Its first problem occurs simply on its location. The company tended to “pick B locations…and [tried] to turn […]

Carrefour is the Walmart of Europe. However, after 3 decades of investment, “Carrefour shares have plunged nearly two-thirds since 2007”. Although both companies market a similar idea: products at low prices, Carrefour has fallen behind to a 5.5% operating margins compared to Walmart’s 7.5%. The reason behind its failure is the rapid international expansion the […]

We should be aware that over half the world’s population cannot afford the $799.99 iPhone 4. Smaller companies such as China’s Huawei have recognized this and started to develop phones that specifically target consumers in Africa. They are looking to “bridge the gap between the digital divide”. This means their focus will be on one […]

The iPhone 4S may very well be a disappointment for many consumers. Many of its new features can already be found in various existing android models. For example, the iPhone uses an A5 dual-core processor which is also used in the Motorola Atrix 4G (dual-core chip) and the newest android, the Samsung Galaxy S II. […]

When we think green, we never expect business leaders such as Wal-Mart Brazil’s president, Hector Nunez to be nodding on the side as speakers such as the director of Greenpeace Brazil explain their beliefs on reusable bags instead of plastic ones. Nunez has imposed new regulations, stating that its supply chains must not use slave […]

keep looking »