After reading the blog about the mistakes on brand marketing I think the points mentioned in this article can be concluded into two categories.

First: Difference.

In the blog the “me-too” mistakes, “other guys’ idea” mistake and “Everything-for- Everybody” mistake can all undergo in this category. All these points talking about are how important the differentiation is when you put a product into the market. Now matter is the product itself or the entire company, or the idea beyond the goods you are selling should all be specialized in order to stand out in the market.

Second: Run the Business with Practices.

The other ideas can all be concluded under this title. The best business should get the experiences form the market instead of just relying on some data and researches. Although data analysis and market researches are important to some extent but in order to successfully run the business you have to learn form the practices, even sometimes learn from your failure.

For more information :http://www.brandingstrategyinsider.com/2011/11/brand-marketing-mistakes-leaders-must-avoid.html