(This is a continuation of Can Business Avoid the Environmental Crisis)

My beliefs were swayed a bit after James Tansey, a researcher in sustainability, came in to our class to talk about it.

Right now it is quite prevalent that companies are seizing advantage of the environmental “crisis” by introducing green products and being environmentally friendly in production. If this trend continues, which I feel it might as no matter what happens as population grows, everything else will need to as well (businesses, food supply, transportation, amount of homes), businesses will all have to find a certain way in which they can reduce their environmental footprint of the earth. Most consumers will start to avoid companies that are not taking these steps as they feel personally if they purchase from them they will be effectively harming the environmental.

To end off, businesses are going to have to adapt to this trend in order to be profitable or somewhat successful in the future.

*interesting fact learned* – Cows are the most inefficient source of meat and are the most harmful to the ozone layer due to the release of methane.