Although Lance Armstrong would not initially appear to be a subject of discussion when it comes to the topic of marketing misrepresentation, take a closer look. After all, as The Atlantic Magazine says, Armstrong is no ordinary man; rather he is a ‘marketable brand’. While having battled and overcome testicular cancer, Lance had for so long been portrayed as a sort of super human, inspirational figure. From having racked up a total of seven consecutive Tour de France victories to starting up his Livestrong foundation (which has raised over $470 million dollars for cancer awareness), his accomplishments seem nothing short of amazing. But as the truth of his doping spills over, Armstrong’s entire image has come into doubt.

Lance Armstrong Admits To Doping (Video)

The question that now arises is whether or not his figure can still be saved. Is there still hope for Armstrong to rebrand himself? If so, what would it take? We have previously seen examples of athletes such as Tiger Woods or Mark McGuire who have overcome their wounded public image, and repositioned themselves as some of the ‘greats’ in the world of sports. No case, however, has come close to the extent and deception of Armstrong’s, where even his confession has been put in doubt. Was it sincere? What are his true intentions? As expected though, Lance Armstrong is not the most credible person at the moment, where even his truths appear to be lies. Either way, the way he portrays himself over the next few days will be very important in his battle for public acceptance, and no one knows quite how this will end up.

Link: http://www.calgaryherald.com/sports/Lance+Armstrong+admits+Oprah+Winfrey+interview+doped+Tour+France/7838526/story.html