How to Invest in Green Bonds

The time has come where it is not enough anymore for “green projects” to be solely funded by the government, cities, and environmental organizations alone. In order for the global temperature to remain within its two degrees threshold, the Global Commission on the Economy and Climate estimates that more than US$6 trillion worth of investment is needed to fund new low carbon initiatives each year. Furthermore, the U.N.’s Environment Programme (UNEP) estimates an additional US$150 billion per year required by 2025 to propel the climate resilience of existing infrastructure. Richer countries have also vowed to climate finance poorer countries but they still fall well short of their desired targets. If the public sector is not able to cover all the required investment, where exactly will all the additional funding going to come from? Green bonds, with emerging financing models picking up momentum in the private sector are helping to bridge this financial gap. Green bonds are becoming one of the most popular mediums for investors to directly support low carbon and climate change projects, with issuance expected to reach up to US$70 billion this year. According to the UNEP, The World Bank, and the Climate Bonds Initiative, the US$1 trillion mark in green bonds issued that will finance a large portion of the climate finance gap can be achieved by 2020. However, one key problem remains for investors in this nascent market: they are unsure about what they should expect to look for when choosing to invest in green bonds, which poses a few more complications.

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So, what is a green bond? It is a climate-themed bond from a government, bank, or institution that is looking to raise money to fund climate-related projects. To address the investor’s problem of where and how their investments will be put to use, there have been many attempts to set standards for ensuring that investments will actually help tackle climate change such as the Climate Bonds Initiative – a certified “green” bond scheme that is designed to simply the process for pension trustees and investors to select investment products more wisely. These “green” bonds guarantee that investments will directly contribute to low carbon infrastructure or climate adaptation projects. However, what is the problem now if these “green” bonds exist and are ready to be invested in? A huge obstacle is that investors are sceptical about huge conglomerates that issue green bonds while contributing to the problem, climate change, itself. Investors still remain clashed on this issue but Manuel Lewin, head of responsible investment at Zurich, says that it is in fact these controversial companies that will help raise awareness in this emerging market. The very fact that not only “green” companies are partaking in this initiative but that traditional organisations such as banks and oil companies are also getting on the bandwagon is what will really make a difference. The question now is, how does the green bonds market welcome the bonds of high carbon companies?

Source: https://www.greenbiz.com/article/how-invest-green-bonds

 

The “Awareness” Trap: Why most companies are failing to change Consumer Behavior

The “Awareness” Trap, are we even aware of it? For decades and since the movement towards a “greener” world, sustainability-driven businesses and organizations have been trying to achieve one goal and one goal only: to change consumer behaviour from purchasing and using traditional and conventional goods towards green or greener goods. Sille Krukow, founder of Krukow Behavior Consulting, asked these two questions: Do you want to live a long and healthy life? And do you want to leave behind a better world for your children? Most people would answer yes, but the real question is would they really follow through with what they say they will do? As expected, many people would agree that their behaviour does not always live up to their words. However, this is where company and organization brand plays a role in helping people connect the dots from their words to their actions.

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Currently, companies and organizations have been measuring their success of converting people into “green” purchasers through “awareness” as they hope to reach out to consumers and help them to live more sustainable lives that correspond to their ideals. “Awareness” would be measured with questions such as “how many people saw our ‘green’ campaign? “How many hits did we get?” And “how many people liked our message?” At the end of the day, “victory” is only defined to the extent of motivation and imparting knowledge and is not enough to propel the “green” movement. The hidden root of the problem is that brands assume consumers to be “perfect”, and what they mean by that is that consumers will take the knowledge that they have received and act upon it. In reality, they do not follow through because they are distracted with numerous other tasks in life to care about one more thing. With businesses and organizations trying to help consumers switch to more sustainable behaviour purely through raising awareness, the outcome just becomes another form of green washing. But fear not, this is where behavioural economics comes in.

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Behavioural economics deals with how choices are presented to consumers and examines the environments in which decisions are made. In traditional stores and supermarkets, choice architecture usually focuses solely on revenue maximization, ie. Products that bring the greatest profits are those that are in the “hotspots”, where purchases are most likely to occur. With behavioural economics, stores and supermarkets can explore opportunities to change their choice architecture and gear it towards the goals in sustainability, ie. Making it easier for consumers to differentiate and select sustainable options, changing store environment, layout, and design, and incorporating “nudges” such as associated smell, sound, or color. At the end of the day, behavioural consultants and green companies and organizations need to identify consumers’ underlying goals and use techniques such as a cost-benefit analysis to determine which nudges will instigate the greatest change and effect incurring the smallest expense. Only then will there be real change in consumer behaviour towards sustainability.

Source: http://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/adam_gerschel-clarke/awareness_trap_why_most_companies_ar

 

 

 

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