Hi, everyone. I personally love football and I am a big fan of Manchester United in English Premier League. The reason why I became a fan of Man U is because of Park Ji Sung, A famous and the first Korean English Premier League player. It was a very big proud for me that he plays for one of the BIG 4 team in the England league playing with one of the top players in the field. I believe that the Manchester United had a successful marketing strategy on creating millions of fans support their team in Asia by scouting some of top Asian players, which creates a feeling of proud and love for the team. Huge increase of Korean fans in Manchester United after the Park’s transfer is one of the examples. Manchester successfully sold almost 400% more of their merchandise here in Korea after scouting park, and by showing picture of park training with top players such as Wayne Rooney or Rio Ferdinand, they made issues that caught attention of many people. 3 years ago Manchester United also visited Korea for friendly match, and by doing so they have created friendly feeling towards Asians, which also helped creating more fans. I find this marketing strategy very interesting; by paying attention to potential players in Asia and scouting them to their squad, they brought attention of countries other than Europe and created fans all over the world.
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