Response to Sanjay Sabnani’s post on Forbes Magazine.
In just two years, Snapchat has reached incredible success as a mobile application that allows its users to send and receive pictures/videos to their friends with a viewing time limit until they are inevitably erased. In fact, this entrepreneurial success has become somewhat of a “painkiller” to society, joining popular social media programs such as Facebook, Twitter and Instagram.
Facebook is one company that has recognized its potential, offering Snapchat a $3 billion buyout. In reading Sanjay Sabnani’s, Chairman and CEO of CrowdGather, response to the deal on Forbes Magazine’s blog, I have to agree that Snapchat is worth more than $3B.
With the increasing use of technology and the internet, privacy has become a huge area of concern. Users of social media are worried that their personal, supposedly private, posts may influence their ability to get a job as employers are now browsing through applicants’ Facebook profiles before hiring. In planning the conception of the app, Snapchat catered to a value proposition that had not yet been met with current platforms by “[putting its users] in control of the message and delivery…without the watchful eyes of everyone within their social network” as Sabnani so eloquently puts it.
Picture: Snapchat provides a platform for instant photo/video messaging