Apple was just named the world’s best brand, beating out Coke the former leader. Coke actually sank down two spots and is now ranked as the third best brand in the world by Interbrand; an international brand consulting firm. It is not a surprise that Apple would be ranked so close to the top or be the number one brand in the world. With such a loyal customer base it allows them to both grow and continue to be successful. Factors that were considered when ranking companies were financial results, purchasing behavior of customers, and customer loyalty. Apple faces constant competition from companies such Google, Microsoft, and especially Samsung. Right now all of these companies produce products that can serve as substitutes to Apple’s popular products. But with such a variety of popular products that all have a strong customer loyalty Apple continues to be on top even with all of its competition. Samsung seems to be the biggest competitor with Apple at the moment but as long as Apple continues to focus on its international market it should be able to maintain its spot as the number one most popular brand.

Link to article- http://www.cbc.ca/news/business/apple-surpasses-coke-as-world-s-best-brand-1.1873259

Citation- CBC News. “Apple Surpasses Coke as World’s Best Brand.” CBCnews. CBC/Radio Canada, 30 Sept. 2013. Web. 30 Sept. 2013.