Loving to eat and being creative are two pretty common traits that you could find in most people. But how often do you hear of people using both these traits to create a successful business? When Jesse Schwarz was only 14 years old he took his love for chocolate chip cookies and creativity and began to start making his own cookies. Jesse now has a marketing degree from John Molson School of Business and has taken the skills he obtained to market his new cookie business Yo’Dough. Not knowing about how Yo’Dough’s success would end up he decided to fund the project himself without any outside funding so he would have room to pursue other projects if things did not work out. This meant it was entirely up to Schwarz to promote his brand. He used catchy packaging, social media, and talked to other popular businesses to help promote Yo’Dough. Yo’Dough now gets sold in retail stores and even delivered to peoples doorsteps throughout Canada. It is incredible that Jesse Schwarz was able to take something as simple as making cookies, get a little creative and with the right marketing skills turn it into a successful business with customers nationwide.

Link to Article- http://www.montrealgazette.com/business/your-business/Entrepreneurs+Cookie+business+oven/9008265/story.html

Work Cited- Scanzano, Alysa. “Montreal Gazette.” Www.montrealgazette.com. The Gazette, 07 Oct. 2013. Web. 07 Oct. 2013.