Booster Juice CEO, Dale Wishewan, was just named the 2013 Prairies EY Entrepreneur of the year. Booster Juice is a smoothie chain that provides smoothies with quick service. Essentially fast food but with smoothies being their central theme. Dale Wishewan has been able to turn his quick service smoothy business into a successful international brand. What really stood out to me in this article was that before starting up Booster Juice Dale Wishewan had no prior experience in franchising, or work experience in the food industry. Even with his lack of experience in those fields he managed to start a successful supply chain that also runs on an international level. It was interesting reading this article after attending our class on innovation and leadership because I could relate what we had learned in class to a real life example. Just like we were put in a situation to act as entrepreneurs and create something that was missing from the world, Dale Wishewan did with the idea of starting a quick service smoothy chain like booster juice. Entrepreneurs need to be creative and be willing to act on that creativity just as Dale Wishewan did with Booster Juice.
Link to article
http://www.calgaryherald.com/business/Booster+Juice+named+entrepreneur+year/9052425/story.html
Citation
Toneguzzi, Mario. “Calgary Herald.” Www.calgaryherald.com. Calgary Herald, 13 Oct. 2013. Web. 14 Nov. 2013.