Recently, I remember every single commercial break during Canucks games featuring the same Cheetah Power Surge advertisement over and over again. I didn’t mind seeing it the first few times, but it quickly became extremely annoying and eventually forced me to change the channel during every break in order to avoid it. This kind of commercial overplay has become extremely common in virtually all televised sports games and other events. The exact same commercials are thrown at you repeatedly in an attempt to force their messages into your mind. Personally, I can’t stand watching the same ads all the time, and I believe that this almost always negatively effects the company advertised. It would make much more sense for these companies to either create a larger variety of commercials to rotate that would keep the viewer more engaged, or to simply purchase less air time.

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