Marketing is ever-evolving, and as advertising becomes increasingly aggressive, marketers are finding very unique ways of putting their company on display in all-new places. In a society that tends to exalt the bold, the most extreme ideas are often the ones that are best remembered. That’s why when Jordan and Bryan Silverman suggested putting advertisements on toilet paper, companies did not immediately reject the offer.
An advantage to putting advertisements on toilet paper is how easy it is to distribute and target specific groups with. The Silverman brothers charge companies money to buy space on their toilet paper rolls and then offer the rolls to companies for use free of charge. Free toilet paper can save a company a substantial amount of funding and most will jump at the opportunity.
Unconventional marketing, like “human billboards” (Branded for Life) tend to be fads in advertising rather than long term innovations. Companies would pay people to tattoo their logo or slogan on visible areas of their bodies. This method lost momentum over the years however and there are now people left with these tattoos, some of which are for companies which have since gone under.
Marketing is always changing and marketers are constantly trying to find new ways to put their product or company on display for the masses. Regardless, advertising seems to gravitate back to traditional marketing techniques more often than not.
http://www.cnbc.com/id/49061996
http://www.buzzfeed.com/jackstuef/branded-for-life
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