As I promised last week I will resume talking about my favorite Mexican beer, Noche Buena.
Their 2010-2011 marketing campaign was really interesting because they did not write a single word in any of their advertisements. They put in many posters around the city a picture of their bottle with a noche buena flower in the background. I personally loved the poster because without any word they were able to capture your attention, and everybody I know that likes beer got exited when they saw the poster. They know their product is so good, and their market loves that beer they did not have to sell you their product with catchy wordings. So they were able to have a artistic, beautiful poster without any words to ruin its beauty. And then I realized, the purpose of the poster was not to introduce their product, everybody knows and loves the product already, but its purpose was to let everybody know the Noche Buena season had begun!
David Dana
