Hello blog readers:
I must begin this blog with an apology for my delay, nevertheless as it is the week before the super bowl I felt it was my obligation to you make some reference to the huge marketing phenomenon which is the super bowl.
The super bowl is the most seen event of the year since 1986. Since 1986 it has averaged 85 million viewers (Nelson Media Research). In fact last year it had just under 100 million viewers, and it is estimated that this year there will be more than 100 million viewers.
From a marketing perspective, 100 million viewers a big, BIG market. This is why companies are willing to pay 3 million dollars for a 30 second commercial during the super bowl.
So many companies that are willing to pay these 30 million dollars dedicate so much time and effort to these commercials, they tend to be the best commercials all year long. Next is an example of an add by Audi promoting the new R8, which appeared in the 2009 super bowl. This is probably my favorite T.V. add of all times.
This commercial is so well thought, inspired in the legendary movie “The Godfather”, the commercial is affective and it appeals to any carlover. Like myself.
David Dana
PS: Next week I will continue talking about superbowl adds.
