Hello Blog readers:
I was reading a couple of my classmates blogs (some are awesome by the way…. not all) and I really loved this one in particular.
https://blogs.ubc.ca/sichenliu/
Sichen Liu has this blog post regarding the marketing fight between Coke and Pepsi. So I researched more about these two giants and their marketing war. Watching more commercials I realized that Pepsi makes allot of reference to Coke in its commercials, while Coke rarely makes any reference to Pepsi. And I think this is due to their position in the consumers mind. Coke has historically been considered better than Pepsi (I personally love much more Coke than Pepsi and never trusted many Pepsi campaigns regarding it better tasting than Coke such as the Pepsi Challenge). So Pepsi wants to display Coke products in its commercials so consumers place Pepsi at the same level as Coke. But Coke does not to be on the same level as Pepsi so it will rarely display a Pepsi product in its commercials.
Here is my personal favorite Pepsi vs Coke commercial by Pepsi of all times:
And here is a simply awesome Coke commercial
