Greeting’s blog reader
Marketing can be seen everywhere. I did not believe this three months ago, but now I simply cant find anything that is not related to marketing. So on an enlightened new view of things, I decided to look at the marketing of my favorite subject, sports (no not parties, those go second). But sports, more specifically the FIFA World Cup. And during this browsing I came across a commercial which appeals to affective and cognitive (you could argue that also behavioral) attitudes.
This TV add shows the power of football. How one month, every four years, the entire world puts all their problems aside and only focuses on the world cup. People care more about Football (soccer for those of you who think football is played with pads) than global peace! you can see this by simply seeing that FIFA has more countries affiliated than the UN. And we can use this to help us solve conflicts between countries. A great example of this is when Ethiopia agreed to a cease fire during a civil war so FIFA could organize a game of Brazil against Ethiopia, and people would stop fighting so they could have the chance to see Pele play.
Football is a wonderful thing… to the entire world.
David Dana
