Noche Buena
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This is one of the best beer’s in Mexico, and my personal favorite. It is called “noche buena” and it has a great marketing strategy. Despite its great flavor the brewing company Cuauhtemoc Moctezuma wanted to set this beer apart from the rest and make it an elite beer. So they decided to make this the holiday beer and they would only sale this beer during winter. From this decision to sell it during the winter they derived the name “noche buena” which means good night but is also a typical Mexican flower that only blossoms during the winter. So they main design of the beer “noche buena” has the flower noche buena and they use it as a crest. So every October thousand of Mexicans eagerly await the launch of the “noche buena” and often buy enough boxes to last the entire year. As if they would sell this beer during the entire year it would not be so special and it would probably have less sells.
David Dana
PS: next blog ill write about the specific marketing strategy they decided to implement for the 2010/2011 winter.
