After reading Landon Goold’s post about marketing using lifestyles (https://blogs.ubc.ca/landongcomm296/) , I quickly realized just how many companies market their products in ridiculously over-the-top ways. So many companies try to make you think a certain way, or feel a certain way, about their product by advertising it in absurd ways. Axe advertises itself as a product that will get you laid, if you’re a guy. Old spice advertises itself as a product that will get you ladies and make you suave. Apple advertises itself as a product that will make you better than the masses, and a step above everyone else in the world (unless they own more apple products than you, of course). One of the most absurd is car commercials. Most of the time, they show cars ripping around racetracks or pulling incredible maneuvers. Not only is that not the intended purpose of the vehicle, but the things they show are actually dangerous and sometimes illegal. Only a car company could get away with boasting a 5-star safety rating while showing a driver speeding through a busy street at blazing speeds or narrowly avoiding crashing while racing around a set… Zoom Zoom