LV, Gucci, Burberry, Hermes, Dior, Dolce & Gabbana…
What comes to your mind when you see these brands? Most people, including myself, would instantly relate these brands to ridiculous price tags and the so called “fashion”. If you did as well, then I can safely conclude that Gucci’s and LV’s marketing campaigns have been tremendously successful. To speak the truth, if I put you in a $1000 USD Louis-Vuitton shirt and a brand-less shirt, you wouldn’t tell the difference before you look at the tag. However, why do many people still rip open their wallets to pursue these luxuries?
Marketing has been playing a big role. Marketing by Wikipedia definition is “the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales”. Marketing is a crucial tool utilized by every single organization to create a better environment for both the consumers and the producers. Through research, manufacturers are more aware of consumers’ needs and purchasing behaviours so they can satisfy consumers through production of various goods. Marketing sounds very nice and comfortable when I put it this way. If I switch it up, marketing basically just means producers do research to squeeze every last penny from consumers who are willing to purchase.
So is marketing good or bad? It is good when you can tell your friends, “Oh I just bought a Birkin bag for only 10k last week!” Then your friends would most likely be, “OH SO CHEAP? WHAT A NICE BAG!!” It is bad when you realized you could’ve spend $100 on a bag and most likely find the 9.9k sitting more comfortable in your own wallet.