A few days ago, I made up my find spending $600 on the Ipad before my friend told me Apple is launching Ipad 2 in a month. Should I wait? The question is, there is always going to be Ipad 3, Ipad 4… and many people don’t have the luxury to keep up with the updates.
After learning about the Diffusion of Innovation, I asked myself, “Is Ipad considered to be in its Innovators Stage, Early Adopters Stage, or Early Majority Stage?” Even though many Apple’s competitors also carry touch-screen tablets at a lower cost and Apple is profiting from a larger group of buyers, the consumers still take a lot of risk since a large amount of consumers purchase the Ipad when it first came out. Also, every new apple product comes with a new technology that has never been tested in its market, therefore large group of consumers still purchase the product regardless of the risks.
With Apple’s successful marketing strategy, Apple is able to quickly diffuse its products through the diffusion curve, thus time of adopting of the innovation can be neglected. Apple has established itself as a majority, but also innovators who are able to encourage many consumers to try their new products.