Taking a bite out of the cookie market
October 25th, 2011 • Uncategorized
At Lesley stowe fine foods, they have been creating and sharing delicious food from their kitchen for more than twenty years. The delicious raincoast cookies are all natural and baked in small batches using only the finest-quality ingredients. Despite its prices being slightly higher than its competitors, Lesley stowe says “We have no problem with demand”. 
While I was reading this article, I started to think what it is, that is making her business so successful. It’s about targeting the right segment: people who are cautious about how they are spending their money but they still want to treat themselves and people who want to eat healthy with a style. Lesley stowe always maintains good relationship with its retailers, a number of years ago, Costco came to her and asked if she would supply them her cookies. She refused for two reasons, one is that her current retailers are competing with Costco “we had built a following of different stores that really were supporting us. Those other stores compete for business with Costco.” also “To do something for Costco would not enhance the brand.” because Costco sells goods in large quantity and its less sophisticated.” I think she is doing a great job marketing her cookies, and she is actually creating values to her customers and this is the reason that consumers keep coming back even during recessions.
http://www.vancouversun.com/business/Taking+bite+cookie+market/5604955/story.html