Where will happiness strike next?
October 31st, 2011 • Uncategorized
I think the idea of delivering happiness is amazing. It is so successful that even by just watching the videos makes me happy. This creates a happy/positive feeling towards Coke. I also think this is a good way of marketing its product indirectly, because when I view it, it makes me want to have a can of coke too. Moreover, the music as well as peoples’ laughters enhance the effect, the music like a baby lullaby, when people hear it, they feel as if they were back in times when they were young, happy and stressless. It’s a great idea, this shows that “companies can make friends, and money, when they lighten up and look at emerging media as an opportunity rather than a threat.” One of the video has been viewed more than 4 million times on youtube (Vending machine at London university). The one I like the most is the one I posted below, “A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. “
