Go Behind The Cover.
November 8th, 2011 • Uncategorized
Dermablend Pro is a make up company owned by L’Oreal, they produce products that can cover skin imperfections, scars, and other blemishes. They did an advertising video campaign where many make up artists use its product to cover up the most tattooed guy- Zombie Boy, “his entire body is covered in tattoos, including his face, chest, neck, and arms”. (He was also in Lady Gaga’s music video). In the video they demonstrate how effective the product really is! The video is played in reverse, starting from the Zombie Guy looking perfectly normal and slowly removing the make up on him. The video is part of a larger overall campaign the company is running called Go Behind The Cover. I think this advertising campaign is very interesting and it makes me want to visit Dermablend.
