Each student will be receiving individual feedback on this formative assignment. Here are some overall comments that apply to the whole class to help with the final report.

• Be specific about the rationale behind using a particular social media channel. Consider who you are trying to reach and which channels are most appropriate for those communities.
• Be prepared to demonstrate specific improvements that you have made from now to the end of the course. We need to be able to see artifacts of before (screenshots) and after (selective screenshots and links). We will grade you on your progress against your improvement plan and not just because you have a plan.
• Over and above creating content and updating and connecting profiles, you should be deliberate about cultivating the professional persona that supports how you desire to be seen by others. This is one of the challenging aspects of developing your professional profile. Be clear about who you want to be and how your social media activities reflect this persona.  At this stage in your career, that profile will be in flux so this is the time to make progress in this direction.
• Consider how you can measure your progress by looking at baseline analytics now and comparing them with end of term analytics. This may include figures such as Twitter followers but also consider any changes in the make-up of those followers.
• There were concerns about the personal and professional differences in content, audience and implications for reputation and effectiveness. This is a legitimate conundrum that everyone working in the social media and communication space has to navigate. Everyone will have a different level of comfort in mixing the personal and professional. Some  create second accounts in some platforms, others use selective access groups, and others allow their personality to show through from personal activities and interest to add depth and character in their professional life. There are no absolute rights and wrongs here – these are individual decisions. You should be thoughtful and deliberate in your choices, and aware of the pros and cons of being too restrictive or too open.