Week 1:

• State of the News Media in 2013: Digital by the Numbers – Project for Excellence in Journalism
• Social media? Get serious! Understanding the functional building blocks of social media: YouTube video / Academic paper

Week 2:

• What’s Your Animal Personality Type? – Buzzfeed
• Myers-Briggs test (free)
• The Psychology of Sharing – New York Times
• 13 Ways to Make Something Go Viral – Jonah Peretti

Additional resources:

• The Transition to Digital Journalism: Social networking – Knight Digital Media Center, Berkeley
• The Transition to Digital Journalism: Twitter – Knight Digital Media Center, Berkeley

Week 3:

• Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy – Nieman Journalism Lab
• Social media strategy in 8 steps, Jay Baer, Convince & Convert.
• Introduction to Developing a Social Media Strategy –  for Cambridge Nonprofit Organizations

Additional resources:

• Best Practices for Journalists on Facebook – Facebook
• Best Practices for Newsrooms and Journalists on Twitter – Twitter
• Vine Best Practices for Journalists – Twitter

Week 4:

• Chapter 2: Finding the story, in Social Media for Journalists: Practice and Principles, Megan Knight and Clare Cook.
• A scientific guide to writing great headlines on Twitter, Facebook and your blog, Leo Wildrich, Buffer blog, June 18, 2013.
• Filtering fact from fiction in social media (PDF), Alfred Hermida in Ethics for Digital Journalists (forthcoming).  Or listen to ABC interview with Hermida (10’47’) [audio http://mpegmedia.abc.net.au/rn/podcast/2013/12/mrt_20131205_1740.mp3]

Additional resources:

• The updated guide to Storify for journalists, Kelly Fincham

Week 5:

• Metrics, metrics everywhere: how to measure the impact of journalism , Jonathan Stray, Nieman Journalism Lab, August 17, 2012.
• The Social Media ROI Cookbook, Altimeter, July 2012
• Forrester’s RaDaR approach, 2013, link 1 and link 2. We touched on this in class 3, but for c5, please consider Reach, Depth and Relationship as building blocks in setting out objectives and connecting to what you will measure and report on. Note: links take you to abstracts in public web – login through UBC library database – Forrester – for full text for free.

Week 6:

• 10 LinkedIn Tips for Journalists – Journalism.co.uk
• Enlarge your digital footprint for more effective online marketing, Barry Feldman, May 19, 2013.
• Chapter 11: Freelancing and building your brand, in Social Media for Journalists: Practice and Principles, Megan Knight and Clare Cook.
• Slideshow: Personal Branding for Journalists, Robin J Phillips, Journalist at Reynolds Center for Business Journalism at Arizona State University, June 14, 2011
• Video: Social media – personal versus professional, BBC College of Journalism

Week 7: No class

Week 8: No readings

Week 9:

• American Society of News Editors, 10 Best Practices for Social Media
• Networked Privacy, danah boyd, PDF 2011 (10 minute video)

Week 10:

• “Web Optimization: how the Boston Globe used customer insight to test value proposition.” Feb 2014. http://sherpablog.marketingsherpa.com/consumer-marketing/web-optimization-test-value-propositio/
• “Engaged Social Followers are your best customers.” Sept 2013: Wildfire & Forrester  http://go.wf-social.com/rs/wildfire/images/REPORT_Forrester_Best_Customers.pdf

Additional readings

• “How to improve your Facebook Engagement using controlled experiments.” Social Media Examiner, Nov 2013. http://www.socialmediaexaminer.com/how-to-test-your-facebook-posts/

• “How journalists can measure engagement.” March 2013, Poynter. http://www.poynter.org/how-tos/digital-strategies/209695/how-journalists-can-measure-engagement/
•  “The five content archetypes.” Oct 2013, Dave Armano http://darmano.typepad.com/logic_emotion/2013/10/content.html
• “Brian Solis’s vision of the future: shared experiences.” Brian Solis, June 2013 http://blogs.sas.com/content/customeranalytics/2013/06/29/brian-solis-vision-of-the-future-shared-experiences/
• “How the BBC engages with social media audiences.” Jan 2014, 5 min video https://www.youtube.com/watch?v=Sw9cSD5lQdc

Week 11:

• There’s no such thing as an objective filter: Why designing algorithms that tell us the news is hard, Jonathan Stray, Nieman Journalism Lab, June 18, 2012
• The Relevance of Algorithms, Tarleton Gillespie forthcoming, in Media Technologies, ed. Tarleton Gillespie, Pablo Boczkowski, and Kirsten Foot. Cambridge, MA: MIT Press.”

Week 12:

• Social media editors in Canadian newsrooms describe integration, unique challenges, Tim Currie, J-Source.ca
• Video: Strategy of the BBC’s social media news team, BBC College of Journalism