A reminder, each team will have a maximum of 10 minutes to present on their status, challenges and next steps – based around the deliverable due, via e-mail to the course account, by start of class. We will be in 2 parallel rooms for this, three teams per room. We will then have a short discussion followed by work-time for teams with instructor input. We will then return to the large class setting to debrief on key learnings for the process and tips for moving forward in the last month.
The last hour of the class will be given over to our guest from China. Chunhua Wu, a Marketing Professor in the Sauder School of Business, has kindly provided this background briefing. You are asked to peruse this before class to improve your ability to ask meaningful questions.
The market has changed tremendously in the past few years. Simply put, the corresponding relations are as follows:
Google -> Baidu
Youtube -> Youku
Facebook -> Renren
Twitter -> Weibo
Whatsapp -> Wechat
Amazon -> Taobao
How Chinese journalists use Weibo microblogging for investigative reporting, Reuters Institute for the Study of Journalism
Technology, transparency and traditional media: How Weibo and Wechat are breaking the information monopoly, Nieman Reports
http://www.seeisee.com/sam/2013/04/02/p3682
http://www.clickz.com/clickz/column/2288982/search-in-china-how-baidu-is-different-from-google
http://www.chinadaily.com.cn/business/tech/2014-02/17/content_17286062.htm