HootSuite certification – 5%
Complete the HootSuite certification course and submit a screenshot of completion.
NB: For students who have HS certification, please submit a short paper (800 words) with practical guidance of how HS can be used for their client in monitoring, publishing and analytics.
Due Jan 28, 9.30 a.m.

Social media professional portfolio – 10%
Create and develop a professional portfolio. The portfolio must include, as a minimum, an up to date LinkedIn profile page.
Due March 11, 9.30 a.m.

Social media in-class presentations –  15%
Students will work in pairs to prepare a one-page summary and eight minute in-class presentation on the benefits and weaknesses of a social media tool/service, together with examples of best use in editorial projects. Weekly.

Applied client project: Content and community –  55%
Students will work in groups, bringing together Sauder and Journalism students, on a social media project for a client. This collaborative project is intended to be a practical, hands-on exploration and implementation of what we’ve covered throughout the course. Project brief.

Project breakdown:

• Assessment of needs and proposal – 10%. Due Jan 28 9.30 a.m.
• Outline of social media strategic plan – 10 %. Due Feb 25, 9.30 a.m.
• Social media strategic plan – 25%. Due Mar 25, 9.30 a.m.
• In-class presentation – 15%. Due April 1 from 9.30 a.m.
• Present to client (as a team) before April 11th.

Reflection report: – 15%
A two page reflection on the course and project – 15% (individual grade).
Due revised to April 14th, 9.30 a.m.