Per the syllabus, this is due by start of class, Tues March 11th.
The deliverable here (via e-mail) is a 1 to 2 page summary of what you have achieved versus your intended plan, with relevant links to make it easy for us to find and view. Please be on time with this submission. Late penalties will apply, per syllabus.
A reminder, each team will have a maximum of 10 minutes to present on their status, challenges and next steps – based around the deliverable due, via e-mail to the course account, by start of class. We will be in 2 parallel rooms for this, three teams per room. We will then have a short discussion followed by work-time for teams with instructor input. We will then return to the large class setting to debrief on key learnings for the process and tips for moving forward in the last month.
The last hour of the class will be given over to our guest from China. Chunhua Wu, a Marketing Professor in the Sauder School of Business, has kindly provided this background briefing. You are asked to peruse this before class to improve your ability to ask meaningful questions.
The market has changed tremendously in the past few years. Simply put, the corresponding relations are as follows:
Google -> Baidu
Youtube -> Youku
Facebook -> Renren
Twitter -> Weibo
Whatsapp -> Wechat
Amazon -> Taobao
How Chinese journalists use Weibo microblogging for investigative reporting, Reuters Institute for the Study of Journalism
Technology, transparency and traditional media: How Weibo and Wechat are breaking the information monopoly, Nieman Reports
http://www.seeisee.com/sam/2013/04/02/p3682
http://www.clickz.com/clickz/column/2288982/search-in-china-how-baidu-is-different-from-google
http://www.chinadaily.com.cn/business/tech/2014-02/17/content_17286062.htm
1) Your self assessment on your social media profile (due start of c3 – tomorrow) is only required in soft copy to DSM.course@ubc.ca
2) Hootsuite Pro access – at the time of writing, only 16 of you have provided your e-mails – the rest of you are very late. Please supply asap to DSM.course@ubc.ca This has held up the access for everyone as the arrangement with HS is normally to supply the full class e-mail list in one batch. We have now arranged to split this into two lists, and so the initial student group should hear from HS shortly.