This course combines immersion in social media tools with a theoretical foundation to equip students with the knowledge and practical skills they need to navigate the challenges and opportunities of the evolving digital media ecosystem.
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Weekly readings
All the course essentials, with key deadlines, contact details and the syllabus.
Details of the assignments for Decoding Social Media.
Students will produce an Instagram post with a portrait of someone working in social media in Vancouver, accompanied by a short…
Slides from the lessons in class will be posted weekly so make sure to check for updates.
Students will work in groups on a social media project for a client. This collaborative project is intended to be a practical, hands-on exploration and implementation of what we’ve covered throughout the course.
The due dates of all assignments are stated clearly – failure to submit an assignment by the due date, without a valid written reason beforehand, will result in the loss of 5% of the assignment’s value for each day beyond the due date and your paper will be returned to you much later than other papers.
Students will work in pairs to prepare a 10 minute in-class presentation on the benefits and weaknesses of a thematic social media service.