Menchie’s differentiates itself from other yogurt stores through its vision to provide a unique and friendly culture. The company’s products aim to serve all types of customers, regardless of economic or ethnic background. However, the company mainly attracts children and families. It targets its audience through its customer and product excellence.

Menchie’s website talks about how customers experience the Menchie’s environment when they purchase yogurt. When a customer first walks into a Menchie’s store, the staff dressed in uniform automatically greets them. The customer then goes to the yogurt station to taste various yogurt flavors, to the topping station, and finally to the counter. Its interior is also filled with fuchsia and lime green colors in order to create a warm and friendly environment.

Menchie’s yogurt contains a good source of calcium as it is made with fresh milk from their own California dairy. The yogurt provides customers with a wide range of yogurt types, flavors, and topping, which they continue to develop and expand. It provides non-fat, low-fat, dairy, non-dairy, tart, sorbet, sugarless, and low-carb yogurts. This allows the product to not only target children and families, but also to health-conscious people.

The product is priced by charging a dollar per ounce to target customers of all economic backgrounds. Lastly, Menchie’s promotes its products through a variety of ways, such as videos on its website, celebrity endorsements, social media platforms, and free sampling of yogurts. Menchie’s has definitely developed an excellent marketing strategy, as it is able to generate one billion in sales and expand over to 2000 stores globally. The company could improve sales by reviving its previous marketing strategy back in 2011 of offering free toys, stickers, and stamps for every yogurt a consumer purchases. They could also cut down costs by monitoring the free tasting samples they offer, and expand by offering more products such as smoothies.

http://www.qsrmagazine.com/news/menchie-s-revamps-its-strategy-toy-story