Fashion blogging has become extremely popular and is currently being followed as a career for many young people. An example of a person who has chosen fashion blogging as a tool for her career is the famous Filipino-Chinese fashion blogger named Trisha Gosingtian. Trisha Gosingtian is a 23-year old photographer-turned-blogger from Metro Manila, the Philippines. She started her blog “Tricia Will Go Places” way back when she was doing a street style photography stint for a newspaper when she decided to upload her work from this project online. She wasn’t able to sustain her blog because of her busy schedule in college, so she sustained it by posting photos of herself. People then started following her blog until it became her main business. The fashion blogger has become one of Lookbook.nu’s top 10 fashion inspirations, a top blogger on Tumblr, and a “style icon” on Chictopia. Tumblr has chosen her to be one of the top 24 fashion bloggers in the world and the only blogger from Asia sent to cover New York Fashion Week.

Fashion blogging has not only been used as a tool by young people to brand and promote their sense of style, but it has also been used by many companies to promote their brand through endorsements and sponsorships by their chosen fashion blogger. Trisha has becoming a product ambassador for Forever 21, has worked with Bayo (a famous Filipino clothing store) and Heima (a famous Filipino furniture shop).

http://amsdaily.net/2012/07/14/success-story-tricia-gosingtian/

http://ph.news.yahoo.com/top-10-girls-20110226-040900-914.html

A lot of advertisements have used celebrities as a way to attract viewers. I agree with claire grayston‘s blog that Macy features seven celebrities instead of just one or two in order to attract a huge demographic both young and old. Another idea of Macy’s that I find appealing is it targets the affective component of a consumer’s attitude by making them feel that they are in a dream-like celebrity state when they are shopping. It gives audiences the message that they will feel luxurious when they shop at Macy’s.

The featuring of celebrities in advertisements is also used indirectly as a social reference group for various consumers. It makes consumers aspire to be part of an elite group. The commercial gives audiences the idea that they are part of a group of celebrities when they shop at Macy’s. In my opinion, the need for consumers to feel like they are part of a certain group satisfies both their love and esteem needs in that it makes them feel that they are part of some luxurious group, which boosts their level of self-confidence and satisfaction in life.

The use of celebrities has been a popular and effective marketing strategy advertisers have used to convince consumers to purchase their products. Consumers can relate to the celebrity, motivating them to purchase the celebrity’s associative product. Companies such as Nike often create celebrity endorsement contracts for celebrities to endorse their product. This allows the consumer to continue to keep tabs on every new item the celebrity endorses, so that they will purchase it.