When I lived near Oakridge Mall back in 2008, I frequently visited Sears to buy their discounted mittens and sweaters, and Toys r us in Lansdowne for Christmas gifts. Fast-forward to 2017, it is heart-breaking to see Canadian retail brands that shaped my childhood file for bankruptcy. Why are these Canadian retail companies filing for bankruptcy in 2017? The root of the cause lies in the Accounting and Business Model Canvas of these companies.
Retail stores on street-sides and malls are known as Brick and Mortar shops. When comparing different retail brands, there are three things that they follow in delivering their value proposition. According to Michael Porter’s Competitive Strategy, they either focus on cost advantage, differentiation, or focus. Examining the model of Sears, it aims to have an advantage in cost, but loses out in this battle compared to its counterparts such as Walmart. Toys r us aims to differentiate by offering a wide variety of toys, but Amazon beats it in variety of toys and provide toys at a lower cost. No specific advantages in value proposition hinders Toys r us and Sears’ revenue stream, contributing to the bankruptcy of these brands.
Furthermore, accounting issues also contribute to the bankruptcy of these companies. Canadian companies follow the International Financial Reporting Standards (IFRS), while companies in the US follow Generally Accepted Accounting Principles. One flaw in the IFRS is that it allows overvaluing of company property, plant, and equipment based on managerial estimates. One example is management can value a company property at $100 million in the future, while it might be sold at only $50 million in the future. This flaw causes a façade in the financial forecast of the company due to overvaluation. Based on IFRS, Sears was a healthy company even with negative net income , but the bankrupt clearly shows their inherent accounting flaws.
What is the solution to the decline of these retail brands? The brands who utilizes strong value proposition of cost or differentiation, and the channel it offers to customers. It is curious to note that Oakridge Mall is now filled with high end retail brands, while near Lansdowne there are three dollar stores and expanding. Dollarama reports a 4-year growth in net income, more than 10% a year. Nordstrom focuses on differentiation like Toys r us, has 6 stores in Canada and still expanding. Nordstrom plans to open new stores that offers no merchandise, only online shopping. This new effective online shopping and distribution channels combined forms a new business model called Click and Mortar.
New business model with quality value proposition and good accounting is the future of retail stores, and is what Toys r us and Sears lacks at.
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References image:
https://securecdn.pymnts.com/wp-content/uploads/2016/11/Is-there-an-empty-store-crisis.jpg
References Sites:
http://www.investopedia.com/terms/b/brickandmortar.asp
http://www.vnseameo.org/ndbmai/CS.pdf
http://www.ifrs.org/issued-standards/list-of-standards/ias-16-property-plant-and-equipment/
https://amigobulls.com/stocks/SRSC/income-statement/annual
http://quotes.wsj.com/CA/DOL/financials/annual/income-statement