After the flooding of Highway River in Alberta, on June 2013, many businesses and business owners have had difficulty trying to “regain security”. Lynette McCracken, the executive director of the High River and Distric Chamber Commerce travels across Alberta encouraging other communities to plan ahead and be prepared to deal with emergency situations. It can be extremely difficult for businesses to regain their original position and to make up for their losses. The business community in Alberta was a victim of several vital losses including loss of inventory, premises, and revenue. McCracken explains that research states “43 percent of businesses that experience such a disaster will never re-open and 29 per cent of those that do fail within two years”. This demonstrates how important it is for businesses to always be prepared, and plan for a successful recovery in the case of an emergency. Unexpected events, such as earthquakes, and floods, can damage the company for a long period of time, and negatively impact them in many different ways. Planning ahead will not necessarily ensure absolute success, but it will definitely make is easier for businesses to regain their original position, and be able to prosper.

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