Blackberry’s new Smartphone, the Passport, is supposed to be the company’s rebound and upper hand against competitors from Apple and Google. The main reason why this phone may redeem the company is the fact that this phone will be priced at less than $600 off contract. This price advantage is supposed to appeal to corporate orders, Blackberry’s main consumer targets. This is the first new smartphone to be released by Blackberry since the new CEO, John Chen, started at the company.
Looking at this phone, it seems to me that this is Blackberry’s desperate attempt to redeem their status as a successful phone company. Although the design of the phone is unique, looking at the specs of the phone, it’s still comparable if not inferior to that of other products such as Apple’s IPhone 6 or Samsung’s Galaxy S5. Looking back at Blackberry, I think one of their big mistakes was to release a tablet, an product that didn’t meet the consumer’s standards in comparison to similar products from Apple, Samsung, and Google.
Source:
http://www.cbc.ca/news/business/blackberry-passport-priced-to-take-on-apple-samsung-1.2775003
http://betanews.com/2014/07/23/do-not-buy-a-blackberry-passport-until-you-read-this/